Both complex and specialized HCM manufacturers in China proper

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If you know anything about HR work, surely you will come to a personnel Commissioner to do complex surprise: only “employee management” these four characters, including talent assessment, recruitment, performance appraisal, insurance management, payroll management, etc dozens of items. So complicated it for an HR professional also should not be underestimated.

“Mixed” areas of HCM, Chinese manufacturers for everyone?

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First of all, we have to mention the stones from other Hills area of–HCM big brother Workday. As the first completely cloud-based human resources management system, the Workday is a stirring or HCM SaaS circle ring “Catfish” (specific reports can be seen on the Workday, a stirring of SaaS “Catfish”).

Workday HCM achievements in transnational management in the areas of, or even covered by Haier and Lenovo’s overseas business, but its localization in China but has yet to begin. The reasons are more complex, the Workday of its own strategic considerations, communications infrastructure (you know), and the maturity of the Chinese market, and many other factors, not repeat them here.

At home, in fact with the popularity of SaaS in China, technological advances in cloud computing and Enterprise Knowledge gradually, many teams during more or less inspired by the Workday, also built up a rich “Chinese characteristics” of HCM system.

Then we analyze, big brother Workday HCM fields where the success of it?

“Big brother” Workday three successful treasure

· Self-image is clear

Right from the beginning, Workday focuses on areas of HCM. This area itself has a certain complexity and experience requirements, established manufacturers just tasted, and cloud service vendors still did not reach this area.

“HCM+ services” model, Workday not only became the first person to eat crabs, first felt the crab is delicious.

In addition, the company’s target customers are medium and large enterprises, including Flextronics, AAA Corporation (United States capital management), Thomson Reuters (Kimberly-Clark group), Aviva (Aviva) Chiquita (Chiquita) and Time Warner (Warner Music Group), and many votes from SAP and Oracle customers.

· Experience simple and easy


All along, the Workday adhering “to do the most simple to use” principles of HCM services. Technology of high-end, intervention, quick and convenient, however, such a good product, who do not like it? David Duffield and Aneel Bhusri two founders, has many years of experience in human resources management, really understands user experience people.

· Profit model is reasonable

Workday is not so much a company that provide users with HCM product, rather it is a service company. It provides the user with 3-5/cloud enterprise services, using a “rent” the concept of customers according to how much can be paid each month. This multi-tenancy approach lets customers according to their requirement to adjust the purchase and cost savings.

The cloud service one of the big advantages is that marginal cost is low:

From 2008 to 2011, the cloud subscription service revenues grew from $ 13 million to $ 88 million, an increase of 576%;

Subscription service costs grew from $ 6 million to $ 22 million, accumulated 260%;

Subscription revenue growth has now exceeded the cost of growth, with the improvement of service and expanding, profit is not a problem.

In addition, the Workday for some high-end professional custom services to the user. This toll is Workday of a important source of revenue.

China HCM market: each has its own characteristics, proper

HCM market situation of China with Zhou Yi CI under this statement to sum up the most fitting: “rizhongweishi, to the people of the world, gather the goods of the world, traded back, for everyone. ”

There are many Chinese SaaS firm Workday doing integrated talent management cloud computing platform, while their actual conditions to expand the business with different characteristics. North forest also for medium and large enterprises on the road to PaaS; focus on internal human resource management-network system with comprehensive layout DayHR; and pomelo NET spent five years, build online human resources of social security closed-loop.

Below is the finishing of Lei feng’s network of domestic and international HCM company list:

No “SCUT work” the Northern Forest: Customize +PaaS platform

North forest CEO Ji Weiguo the phrase circulated in SaaS: “alternative in the Northern Forest is the SaaS circle in China. “For the Northern Forest, roads and most of the vendors it chooses, mainly in two aspects:

1. target user locking in customers, taking the road of customized

2. SaaS sank to PaaS platform

1th. Most HCM companies in China are “small is beautiful” model, focus fire on small and medium sized customers, regardless of what motivated, referred to manufacturers: many SMEs in the country.

CCID consulting report had this to say, “as of 2013 end of the third quarter, China’s industrial and commercial registration of small and medium enterprises totaled more than 42 million, up 49.4% from 2007, accounting for 99% per cent of the total number of enterprises and SMEs also contributed 58.5% GDP,68.3% foreign trade exports, 52.2% employment tax and 80%. ”

Of course, number of SMEs really a lot, but many on behalf of HCM is sure to rapidly expanding SME level yet? Not exactly. In the current market is not yet mature premise, want to look for long-term cooperation in a group of small and medium enterprises, North forest considered difficult, and simple standardized SaaS does not meet the customer’s needs. Sen focuses on business in the North is relatively stable, and related needs of medium and large customers.


2nd summary is not too accurate. North Sen started on evaluation started. Through evaluation and Research Institute and the Department of personnel management consulting services, North forest, it provides integration between assessments and talent management solutions.

Then, in 2010, North forest iTalent issued China’s first talent management cloud computing platform, realize the transformation from evaluation to talent management.

On October 21 last year, Beijing North-evaluation technology, Ltd officially changed its name to Beijing North-cloud computing company limited, an official from the single area of assessment, to the full range of integrated talent management cloud computing platform. While North forest are no longer satisfied with SaaS, began to look to the bottom extension is committed to building a PaaS platform

According to the CEO of Ji Weiguo said, compared with clear targets in the Workday, the company didn’t know how he was a road, but has found it’s way in a trial and error process. However this may be respects, since as early as 2009, when North forest just to get involved in human resource management software products are developed based on the platform architecture.

From assessment to SaaS, PaaS, Northern Forest “Chi when lofty”, and most content to single HR management or “HR chores” routine HCM services company, Northern Forest is taking an unusual path.

The “housekeeper” network: a wide net, layout

Like North forest has put forward the slogan of “No eHR, Go SaaS! (and perhaps Go PaaS)”, acting only on the net also aim at SaaS.

This and Jian Chen, the founder’s personal experiences are not unrelated. Former UF HR Department General Manager, kingdee Chief human resources consultant, Yong Chen Jian, Chief expert of the group is the first Chinese human resource management software “carry handle”. When you set up a network of, his primary goal is to build a platform and on niche all in the layout.


Licai path of the network, it is possible to “a wide net, the whole layout” to summarize.

From internal view, DayHR platform seems to a “housekeeper”, from organization personnel, to performance assessment, and recruitment, and training, and evaluation, even is pay, and social security and Provident Fund, multiple subdivision field are has cover; and from external view, two big vertical application–HR SaaS and HRO SaaS in 111 a subdivision field are has penetration, involved education, and real estate, and traffic, and property, and outsourcing, and medical, and security, multiple industry. Like this “complete” coverage is not found a second home.

Chen Jian, according to understanding of HR products are products, platform is long-term development goals. But Yu Beisen technological platforms for the development, networks are more likely to “do things”, and is trying to gradually overcome the existing industry and HCM.

“Designed for HR handyman” pomelo NET: most Chinese characteristics of HCM

Although pomelo NET as a “one-stop human resource management” as its goal, but it may be said to be “most Chinese” a HCM companies.

Pomelo net difference in the HCM company is the online social security services. When a pay and complicated miscellaneous social security contributions is not a small burden for HR. And if human resources outsourcing, is first and foremost a question of pricing, on the other hand will bring unnecessary trouble to the company’s talent management.

Relative to the platform, social security online of and the dredges of the national social security system, involving most of the Government agencies, cumbersome, which is a barrier for the HCM companies. And gold pomelo network with five years time build has a based on “SaaS and cloud service” of HCM system, for Enterprise provides social security and Provident Fund account of online established, and online paid, and track query, and line Shang transfer, and advisory, full social security service, and such of system in short time within hard was copy and beyond, and currently has has over 2000 home Enterprise select has gold pomelo network of service. Hermes iPhone


Apart from above mentioned of three home company outside, also has many company in HCM of subdivision field deep, like focused programmer online written of recruitment tool e generation measuring (details can see Lei Feng network (search “Lei Feng network” public, concern) of reported e generation measuring: based on written of RPO service, solution talent recruitment pain); and e Sing Woo find radish such of recruitment management tool, also has also focused social security of 51 social security network and love employees,.

HCM SaaS as a whole, can be considered a highly specialized niche. Because of its high demands on professionalism and experience, coupled with HCM involved is too complex, no relevant experience who dare set foot in, to some extent, forming barriers in the industry. However because of this, few focus on HCM SaaS company in China more excellence, and gradually in the process of exploring, and found the most suitable way. Whether it is standardized or customized, big enterprises or small enterprises, not assisted by social security, believe that Chinese companies are able to find the most suitable HCM services.


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